Max and Clara Fortunoff’s business thrived in the suburbs, as suburban consumers sought housewares, gift registries, fine jewelry and furniture from them. By 1978 they had expanded to Westbury on Long Island; Wayne, Woodbridge and White Plains in New Jersey as well as White Plains itself.
The Backyard Store offers artificial trees designed for ease of assembly and lighting setup with PowerConnect Poles that make stringing lights simpler.
Patio & Deck Furniture
Fortunoff Backyard Store continues its regional expansion by opening a high-profile location in Somerset County, secured through exclusive leasing and managing agent Levin Management Corp. Vanessa Fernandez-Kelty from LMC’s Senior Leasing Representative division negotiated this transaction on behalf of landlord RIPCO Real Estate while Jake Frantzman from RIPCO Real Estate represented Fortunoff on tenant side.
Fortunoff Backyard Store features an extensive selection of higher-end outdoor furniture and accessories, including chairs, tables, benches and sofas made of materials like wicker, polymer and teak wood. In addition, fire pits, patio heaters and pool accessories can also be found here; backyard specialists are on hand to assist customers in planning their ideal outdoor living areas.
Curt Littlejohn, Store Manager for this local location of the company’s 36th store overall in their region spanning from New York to Florida, noted that all-weather wicker and teak wood remain popular with consumers while gray tones remain on trend. Furthermore, Sunbrella fabric, which comes with a five year fading guarantee is being prioritized at this store.
Littlejohn offers advice to customers who wish to extend the lifespan of their furniture by covering it when not in use and bringing cushions indoors during heavy rainstorms. In addition, he suggests an effective cleaning regimen consisting of soap and water washing fabric as well as using bleach-based cleaners on mild fabric surfaces; in addition he advises selecting aluminum frames over steel ones due to reduced risk of corrosion.
Fortunoff Backyard Store services manufacturer’s limited warranties on behalf of its customers, so if something goes wrong with a piece of furniture purchased there, Fortunoff will handle repairs free of charge. In addition, they also provide their “Guardsman” warranty which adds additional protection at an additional fee.
Somerset Shopping Center features an eclectic mix of tenants that appeal to a broad consumer base, such as Gap, Christmas Tree Shops, Barnes & Noble and Pearl Vision. It is located at Somerville Circle at Routes 202, 206 and 28 and covers 219,000 square feet.
Christmas Trees
Fortunoff Brand Returns to New York and New Jersey Market Fortunoff has recently returned to the New York and New Jersey markets with seven backyard stores that specialize in higher-end patio furniture, on-site specialists for design advice, and other services. Their newest offering, a 9,400-square-foot Fortunoff Backyard Store at Somerset Shopping Center 345B Route 202/206 in Bridgewater under an agreement announced by Levin Management Corp, the center’s owner.
Faux Tree Forest Discover an expansive collection of lifelike Christmas trees suitable for every home at The Backyard Store’s tree forest, from 4-foot entrance trees to 12-foot firs in slim, classic and full shapes ranging from 4- to 12-foot in size. Add festive flare with pre-lit and flocked LED trees featuring warm/cool white lighting as well as multi-color options; many also come equipped with PowerConnect poles to facilitate set up and decorating effortlessly without hassle or stress; many even feature SureLit technology to keep bulbs shining if one goes out.
Outdoor Lighting
Fortunoff Backyard Store offers an impressive range of lighting solutions that can transform your outdoor space from functional into cozy, relaxing oasis. Choose from string lights to lanterns and sconces – many feature smart technology which allows users to control brightness, color temperature and timing with just the touch of their smartphone!
Backyard Living experts can assist with material and color selections as well as answer questions regarding size, function and installation. Furthermore, Backyard Living services manufacturer limited warranties on behalf of its customers.
Fortunoff Backyard Store will occupy the space formerly occupied by Pier 1 Imports at Somerset Shopping Center, an iconic retail center at the intersection of Route 202/206 and Route 28 in Somerset, New Jersey. LMC Senior Leasing Representative Vanessa Fernandez-Kelty handled negotiations for the landlord while Jake Frantzman of RIPCO Real Estate represented Fortunoff. Their new store will offer patio furniture, umbrellas and sunroom furniture; similar stores also exist in Westbury New York; White Plains New York; Woodbridge and Wayne New Jersey
Outdoor Decor
Fortunoff Backyard Store recently relocated into the vacant retail space vacated by Pier 1 Imports at Somerset Shopping Center in Somerset, New Jersey. Their 40,000-square-foot location provides outdoor furniture and accessories suitable for backyard living, such as Adirondack chairs, chaise lounges and coffee tables – as well as energy efficient fireplaces that create cozy atmosphere in any outdoor environment.
Fortunoff Backyard Store of Bridgewater, New Jersey will provide high-quality products, exceptional service and backyard expertise that have made them so renowned since Max and Clara Fortunoff began selling their goods from pushcarts on Livonia Avenue in Brooklyn back in 1922. In 2005 they sold to a private equity firm; later liquidated by Mayrock family; but eventually the name Fortunoff was bought back to launch new brand under that name in 2009.
Fortunoff not only offers a vast selection of higher-end patio furniture, but they also service manufacturer limited warranties on behalf of their customers. Their professionally trained associates serve as backyard living experts who can answer questions ranging from material selection to whether a set will fit into your backyard.
As part of their holiday decorations, each store will showcase an assortment of themed trees such as Holiday Melody, Jolly Old Saint Nick and Winter Wonderland to add the perfect festive ambience. Additionally, ornaments, candles wreaths and garlands will also be offered in store for customers’ viewing pleasure.